AMSTERDAM, Netherlands – January 16, 2026 – OptTab officially launched an AI visibility and Generative Engine Optimization platform that enables businesses to monitor, measure, and improve how their brands appear in responses from ChatGPT, Gemini, Claude, Perplexity, and other large language models.
The platform addresses the shift from traditional search to AI-powered answers. As users increasingly rely on conversational AI interfaces for information, businesses face a new challenge: appearing in AI-generated responses when potential customers ask questions. OptTab provides tools to track visibility, analyze sentiment, and optimize content for AI discoverability.
OptTab executes structured prompts across major AI platforms daily, tracking where and how brands appear in generated responses. The system monitors citations, sentiment, ranking positions, and competitive presence. Users receive a GEO score with actionable recommendations for improving AI visibility, similar to how SEO scores guide traditional search optimization.
The platform offers several distinct features. AI visibility tracking shows how often brands are mentioned in AI responses and identifies content gaps. Site audit tools analyze website AI-readiness and provide specific optimization recommendations. An AXP site feature creates an AI-optimized version of websites that helps AI models scan and understand content faster.
“Search is shifting from links to answers,” said OptTab founder Arda Ulusoy. “We built OptTab to help you stay discoverable, accurate, and in control in this new AI-first search era.”
The platform includes opt-in and opt-out controls, allowing businesses to decide which AI models can access their content. Users can manage preferences through robots.txt integration, AI.txt protocols, and direct communication with AI providers. The system achieves a 98.7 percent protection rate and tracks all preference changes.
OptTab supports multilingual tracking, enabling businesses to monitor how AI models present their brands to different global audiences. The platform provides APIs for teams and agencies managing multiple brands, along with free tools for initial evaluation. WordPress and Shopify plugins enable automatic content syncing.
The service launched on January 16, 2026, and offers a free tier for basic GEO analysis. Paid plans provide advanced features including AI model visibility tracking, detailed analytics, AI-powered content generation, and monetization tools for earning revenue from AI model usage of content.
Features include tracking share of voice in AI conversations, monitoring competitor performance in AI responses, analyzing sentiment and tone, and receiving recommendations for improving rankings. The platform is designed for brands, agencies, and developers who need transparency and control over their AI-facing digital presence.
About OptTab
OptTab is an AI visibility and Generative Engine Optimization platform that helps businesses measure, control, and grow their presence across AI-powered search engines and large language models. Based in Amsterdam, Netherlands, the company focuses on providing transparency and optimization tools for the emerging field of AI search visibility.
Media Contact
Company: OptTab B.V.
Website: https://opttab.com/
